This guy knows what’s up.

Red Herring has an interview with Atari founder Nolan Bushnell. I’ll quote the best part here but be sure to read the whole article!

Q: What about Sony’s PlayStation 3 Strategy?

A: I think Sony shot themselves in the foot… there is a high probability [they] will fail. The price point is probably unsustainable. For years and years Sony has been a very difficult company to deal with from a developer standpoint. They could get away with their arrogance and capriciousness because they had an installed base. They have also historically had horrible software tools. You compare that to the Xbox 360 with really great authoring tools [and] additional revenue streams from Xbox live… a first party developer would be an idiot to develop for Sony first and not the 360. People don’t buy hardware, they buy software.

Q: But what about Sony’s success with the PlayStation and PS2? They sold more than 100 million of each system.

A: It wasn’t anything brilliant that they did. With the PS and PS2 it was timing. They had the right pricing at the right time [and were] almost the accidental winner. It would not surprise me if a year from now they’ll be struggling to sell 1 million units. [Factoring in the PS3’s price], I think in the U.S. the number of early adopters you have is actually around 300,000.

Microsoft, PS3, Sony, Wii, Xbox 360, Xbox LIVE , , , , ,
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1 response to This guy knows what’s up.


  1. Isn’t it great! People keep bashing him because Atari is so weak right now… but he’s not in Atari right now. I just founded one of the greatest game making companies ever…. so I think he knows what he’s talking about. 🙂

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